Daimler Truck launches new electric-truck brand, Rizon, in U.S.

Daimler Truck Holding AG on Friday launched a line of medium-duty electric trucks in the U.S. under the brand name Rizon.

The German truck maker XE:DTG said Rizon’s initial target customers are fleet-owners operating in the urban retail space, companies providing last-mile deliveries, and municipalities. The first three models of fully electric trucks will hit the market in the fourth quarter, Daimler said.

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