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In just a few years, the Chinese apparel giant Shein has captured the market for bargain-seeking Gen-Z shoppers by offering huge varieties of cheap apparel every day. Along the way, it has picked up a long list of complaints of copyright theft from big brands and boutique designers.
Valued at more than $100 billion and backed by big-name investors such as Sequoia Capital China and General Atlantic, Shein—pronounced “she-in”—has enjoyed booming growth. Its appeal includes cut-rate prices, successful tie-ups with online influencers and an endlessly refreshing wardrobe of up to 6,000 new items a day.
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