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Google is beginning to open up access to its Bard artificial-intelligence service, the company said Tuesday.
The search giant sees Bard as “a complementary experience to Google Search,” and those who ask questions to Bard will also see options allowing them to easily search for more information through the Google search engine.
“We’ll also be thoughtfully integrating LLMs into Search in a deeper way — more to come,” the Alphabet-owned
GOOG,
GOOGL,
unit said Tuesday, referring to large language models, which use machine learning to understand language.
Read: Google’s Bard could ‘blow a hole’ in margins, analyst warns
Google’s actions come as rival Microsoft Corp.
MSFT,
has already launched a version of its Bing search engine that’s augmented by ChatGPT, a buzzy chatbot put out by OpenAI, which itself counts Microsoft as an investor. While Google has overwhelming dominance of the search market, ChatGPT’s surging popularity in recent months has fed into questions about whether Microsoft could use its ties to the service to gain share in search.
See more: Microsoft still has ‘a mountain to climb’ despite AI and ChatGPT efforts
Google acknowledges that Bard isn’t perfect yet. Large language models “learn from a wide range of information that reflects real-world biases and stereotypes,” and can convey these in responses. “And they can provide inaccurate, misleading or false information while presenting it confidently,” the blog post noted.
The rollout of Bard, which starts today in the U.S. and U.K., will be housed at bard.google.com. That site encourages people to: “Join the wait list and try it for yourself.” The company plans to add other countries and languages down the line.
Don’t miss: Watch your ‘AI hype,’ feds warn tech companies
Alphabet, like many big tech companies, was already employing AI throughout its business before the ChatGPT hype prompted a broader awareness of the technology’s potential. But executives at Alphabet have been especially chatty about their AI efforts lately, perhaps to show Wall Street that they’re actively involved in the space.
AI garnered 62 mentions on Alphabet’s last earnings call, up from 26 on the corresponding call a year before.
Read: Tech execs can’t stop talking about AI after success of ChatGPT
Alphabet shares are up 1.7% in morning trading Tuesday.
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