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Krispy Kreme has already run into trouble with Paris’ deputy mayor after opening its first store in France’s capital city this week.
The opening saw hundreds of Parisians flock to Krispy Kreme’s
DNUT,
new shop, which occupies a site that previously housed a restaurant run by Michelin starred chef Alain Ducasse.
The North Carolina doughnut seller’s entry into France has, however, attracted the ire of Paris’ deputy mayor, Emmanuel Grégoire, over a series of posters put up on the city’s streets.
The Socialist Party politician slammed Krispy Kreme poster campaign for “littering the streets” as he described it as “illegal, polluting and costly for the community.” Flyposting is illegal under French law.
“Prepare to get a big fine!” Grégoire added, in response to a tweet celebrating the campaign which was captioned: “Prepare to change your diet with @KrispyKremeFrr”.
The poster campaign was developed by advertising agency Buzzman Time, which had previously designed marketing campaigns for companies including Burger King and Uber Eats.
The launch of Krispy Kreme’s Parisian store marks the North Carolina company’s first entry into France, which is now the second biggest fast-food market in the world.
The New York listed company, which was first founded in 1937, plans to build 500 doughnut stalls across France over the next five years. Krispy Kreme doughnuts are available in 38 countries across the globe, including Cambodia, Myanmar and Kazakhstan.
According to its most recent financial results, Krispy Kreme generated $407 million in revenues in the third quarter of 2023, marking a 7.9% increase on the previous year.
Krispy Kreme and Buzzman Time were approached by MarketWatch for comment.
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