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Nvidia Corp. may have found a sweet spot for a gaming card that delivers close to pro performance at a reasonable price following the release of its Ada Lovelace architecture cards.
On Wednesday, Nvidia
NVDA,
launched its RTX 4070 card at a manufacturer’s suggested price of $599 — $1,000 cheaper than its monster top-of-the-line RTX 4090, which was criticized for being too expensive when it was first introduced.
Read: Nvidia market share surges with gaming-chip market ‘on the mend’ and boosted by AI, analyst says
The 4070 includes DLSS 3 neural rendering, real-time ray-tracing tech and the ability to run most modern games at over 100 frames per second at 1440p resolution, the chip maker said.
Ray tracing was a novelty back a few years back and only a few games took advantage of the technology, but Nvidia said that hundreds of games now use it.
“Today’s PC gamers increasingly want super-premium visual experiences, with 83% of GeForce RTX 40 Series desktop gamers enabling ray tracing and 79% turning on DLSS, a revolutionary breakthrough in AI-powered graphics that massively boosts performance, now in its third generation,” Nvidia said in a statement.
Those high frame rates are maintained through Nvidia Reflex, “which reduces input lag between devices and monitors,” the company said.
Boards will be available from such manufacturers as Asustek
2357,
Gigabyte, MSI and PNY, Nvidia said.
Going up against cards from Advanced Micro Devices Inc.
AMD,
the RTX 4070 appears to be most comparable to AMD’s RX 6800, which is priced at $579.
Nvidia launched the RTX 4070 Ti for $799 in January, and the 4090 was launched back in October.
Read: The bright side of the chip glut: Nvidia, AMD and Intel gaming cards are cheap and very available for Christmas
Nvidia also has the 3060Ti for $399, the 3060 for $329 and the 3050 for $249, as well as the RTX 4080, which is priced at $1,199.
Nvidia shares are up a whopping 86% this year, while the PHLX Semiconductor Index
SOX,
is up 22.8%, the tech-heavy Nasdaq Composite
COMP,
has risen 15%, the S&P 500
SPX,
has advanced 7% and the Dow Jones Industrial Average
DJIA,
has risen 1.6% in the same time frame.
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