Overstock could become ‘Bed Bath & Beyond’ after snapping up bankrupt chain’s website, loyalty program

Bed Bath & Beyond’s stores might be disappearing, but the home-goods retailer will survive in online form, following Overstock.com Inc.’s deal announced Wednesday to acquire and revive the bankrupt chain’s website and loyalty program.

Overstock OSTK on Wednesday said it had it had acquired Bed Bath & Beyond’s brand and intellectual property, in a deal that would reportedly meld both companies’ e-commerce platforms into one, under the name bedbathandbeyond.com. Overstock announced the deal a day after a bankruptcy judge approved…