Apple unveils iPhone 15 lineup, increases base price on highest-end model for first time

by user


Apple Inc. largely kept iPhone prices the same as it rolled out its newest lineup Tuesday, though it dropped the cheapest configuration of its Pro Max version in an effective price hike on that model.

The iPhone 15 Pro will start at $999 for 128 GB of storage, the same as last year’s model. A 256 GB iPhone 15 Pro Max will cost $1,199, also in line with the comparable iPhone 14 Pro Max, though Apple AAPL dropped a 128GB configuration of its highest-end model that started at a lower price. Apple had maintained a $1,099 base…


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